After years of designing web sites and being asked by clients “Now, how do I get into the search engines?” we decided this was a far more important and needed service than the design itself.  Many places were cropping up where a business could get an inexpensive, quality site.  But getting into the natural listings of the search engines was and still is a tedious, expensive and time-consuming project with no guarantee of success.

At the same time GoTo.com was truly coming into its own; bids were a  penny per click and others such as Kanoodle and FindWhat were copying the business model.  Google Adwords were on their way.  Since then Go.com changed its name to Overture and then was bought out by Yahoo.  Bid prices have gone up considerably and many, many new pay per click search engines have sprung up.  Pay Per Click is a mainstay of Internet advertising having become a billion dollar industry. 

While pay per click is an advertising boon to businesses both large and small the amount per click can get prohibitive.  It is now not good enough to be on the first page of Yahoo.  You have to be able to keep people at your site. After much research into search engine optimization and working actively in the field we started to evaluate this area.  What we came up with is the one thing that all search engines have in common.  And the one thing that is agreed upon in the search community.  The need for websites with lots of informative content and valuable information.

This led us to start Ultimate Web Content.  We currently have writers on staff and are prepared to offer high quality content that is optimized for your search terms.  Combined with a good PPC program, this is a sure fire way to make your mark in the business community.